The Journal of the Association for Information Systems published on October 1, 2019 the "DYNO theory" explaining how to design, control, grow and harness self-enforcing network effects around Web-based Service platforms. The research team consists of Professor Christian Janiesch (Wuerzburg University), Professor Christoph Rosenkranz (Cologne University), and Dr. Ulrich Scholten, founder of VentureSkies.
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