Market engineering pursues the goal of making a market work as efficiently as possible. From the design to transaction process, this concept of addressing a market is useful for implementing new policies and proposing principles that keep company goals and approaches aligned.
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Why do some start ups grow virally in the Web, and others remain stuck on the ground like a dead horse? This article explains the phenomenon of network attractiveness and how it can be triggered.
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It's possible to strengthen the viability of your business by merging the concepts of inbound marketing automation from Hubspot and the Lean Start-up method introduced by Eric Ries.
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