After B2C and B2B, B2T is emerging - the Internet of Things demands a new marketing paradigm

When the Internet had its break-through in the 1990s, it consisted mainly of static Web-pages, reminding on an online version of product catalogs.

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The ultimate landing page trends of 2017

By definition, a landing page is a web page which serves as the entry point for a website or a particular section of a website. Rather than directing visitors to a general website's architecture (be it for ad or product details), a specially-designed page with limited links can work magic.

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What is Digital Banking?

At its core, digital banking essentially entails the leveraging of technology to deliver banking products. Some believe that digital banking essentially means an online or mobile banking platform but true digital has to go far beyond that.

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White Label Banking and Banking as a Service - a perfect synergy

We touched upon the basics of white label banking in the article "Doing More With Less"  and saw how it delivers powerful tools to service providers to notch up the engagement level with their customers. The concept of white label banking closely synergises with Banking-as-a-Service – a concept explained in exquisite detail here.

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What is Market Engineering?

Market engineering pursues the goal of making a market work as efficiently as possible. From the design to transaction process, this concept of addressing a market is useful for implementing new policies and proposing principles that keep company goals and approaches aligned. 

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Activities of the Turing Gateway for Mathematics in 2017

The Turing Gateway to Mathematics at Cambridge University at the Isaac Newton Institute for Mathematical Sciences hosts a series of informative events in 2017.

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White Label Banking – Doing more with less

If you have ever used a co-branded credit card then you know exactly what white label banking is. White label essentially refers to a product or service that is developed or manufactured by one party and marketed and sold by another. 

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The Financial Revolution - Banking 2025

The rate of technological development has become exponential. The evidence is all around us.

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The Open Bank Project – How banks can benefit

Following the European Payment Service Directive PSD2, banks need to open their API by the beginning of 2018. How can banks turn this potential threat into an opportunity?

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