You are a Cloud Service provider. You have successfully developed your first minimum viable product offering...
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You are a Cloud Service provider. You have successfully developed your first minimum viable product offering...
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The combination of three powerful concepts can be a solid foundation for a new business: lean startup, design thinking and inbound marketing automation.
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This article outlines, how the lean startup approach can help redefining inbound marketing. Away from a website oriented waterfall-model to an iterative and effective process that includes and impacts the whole company value chain.
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It's possible to strengthen the viability of your business by merging the concepts of inbound marketing automation from Hubspot and the Lean Start-up method introduced by Eric Ries.
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