What is Market Engineering?

Market engineering pursues the goal of making a market work as efficiently as possible. From the design to transaction process, this concept of addressing a market is useful for implementing new policies and proposing principles that keep company goals and approaches aligned. 

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Design Thinking and Marketing Automation

This article describes how the combination of design thinking and marketing automation can produce powerful results for business.

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Lean Design Thinking: Integrating Lean Startup and Design Thinking in HubSpot

The combination of three powerful concepts can be a solid foundation for a new business: lean startup, design thinking and inbound marketing automation. 

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Lean Startup: A Change in Paradigm that Calls for a New Inbound Marketing

This article outlines, how the lean startup approach can help redefining inbound marketing. Away from a website oriented waterfall-model to an iterative and effective process that includes and impacts the whole company value chain.

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Growth Hacking on HubSpot: The Reasons Why It Works

This article explains the concepts of growth hacking and shows how to use the Hubspot infrastructure to successfully implement it.

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