Blog

Market engineering pursues the goal of making a market work as efficiently as possible. From the design to transaction process, this concept of addressing a market is useful for implementing new policies and proposing principles that keep company goals and approaches aligned. 

This article describes how the combination of design thinking and marketing automation can produce powerful results for business.

The combination of three powerful concepts can be a solid foundation for a new business: lean startup, design thinking and inbound marketing automation. 

This article outlines, how the lean startup approach can help redefining inbound marketing. Away from a website oriented waterfall-model to an iterative and effective process that includes and impacts the whole company value chain.

This article explains the concepts of growth hacking and shows how to use the Hubspot infrastructure to successfully implement it.