Journal Article: An Information Systems Design Theory for Service Network Effects

The  Journal of the Association for Information Systems published on October 1, 2019 the "DYNO theory" explaining how to design, control, grow and harness self-enforcing network effects around Web-based Service platforms. The research team consists of Professor Christian Janiesch (Wuerzburg University), Professor Christoph Rosenkranz (Cologne University), and Dr. Ulrich Scholten, founder of VentureSkies.

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Help - my website has been hacked! How Hubspot can protect you ...

Since the middle of 2018, the mega-hacks in major websites seem to grow exponentially in quantity and size. This article analyzes in what way the hubspot infrastructure can provide a higher level of security. 

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Website solution pages: why are they so important

Ever thought about how B2B companies use dedicated web pages to become industry thought leaders?

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After B2C and B2B, B2T is emerging - the Internet of Things demands a new marketing paradigm

When the Internet had its break-through in the 1990s, it consisted mainly of static Web-pages, reminding on an online version of product catalogs.

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The ultimate landing page trends of 2017

By definition, a landing page is a web page which serves as the entry point for a website or a particular section of a website. Rather than directing visitors to a general website's architecture (be it for ad or product details), a specially-designed page with limited links can work magic.

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What is Digital Banking?

At its core, digital banking essentially entails the leveraging of technology to deliver banking products. Some believe that digital banking essentially means an online or mobile banking platform but true digital has to go far beyond that.

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White Label Banking and Banking as a Service - a perfect synergy

We touched upon the basics of white label banking in the article "Doing More With Less"  and saw how it delivers powerful tools to service providers to notch up the engagement level with their customers. The concept of white label banking closely synergises with Banking-as-a-Service – a concept explained in exquisite detail here.

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What is Market Engineering?

Market engineering pursues the goal of making a market work as efficiently as possible. From the design to transaction process, this concept of addressing a market is useful for implementing new policies and proposing principles that keep company goals and approaches aligned. 

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Activities of the Turing Gateway for Mathematics in 2017

The Turing Gateway to Mathematics at Cambridge University at the Isaac Newton Institute for Mathematical Sciences hosts a series of informative events in 2017.

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