What Neuroscience Tells Us On How To Produce Great Online-Demos

It is always a challenge to communicate the features of technical products in an online-demo. In our work with simulation-based e-Learning, we experimented with groups of professionals, students and vocational learners.

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Startups and HubSpot: Why are they a Good Match?

This article looks at added value that a startup can get out of Hubspot in pursuit of these business goals. 

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Key Management Options for the Protection of Bitcoins

This article reviews the publication “A First Look at the Usability of Bitcoin Key Management” by Shayan Eskandari, David Barrera, Elizabeth Stobert and Jeremy Clark.

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Using Hubspot to Automate the Lean Start-up method

 It's possible to strengthen the viability of your business by merging the concepts of inbound marketing automation from Hubspot and the Lean Start-up method introduced by Eric Ries.

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Comparing Venture Management and Traditional Management Methods

One of the noticeable differences in business management in recent years for innovative companies that strive for a productive environment is the more imaginative venture management versus traditional management approach.

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What is Venture Management?

Venture management is a business management practice that focuses on being both innovative and challenging in the realm of introducing what could be a completely new product or entering a promising newly emerging market.

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8 Ways to Increase Web-Traffic to Your Technical Website

This article discusses 8 methods of content marketing that can be used on Websites by technical goods / services or software providers to drive targeted traffic of their potential buyers to their Website.

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Hackers, Phishing, Databreach: Why HubSpot Is More Secure than WordPress

 Even smaller company websites are increasingly targeted by hackers. There are many reasons for this, but they all boil down to financial or political/ideological objectives.

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What Is Domain Authority and How Do I Build It?

This article defines the term “domain authority,” sheds light on its dimensions and introduces strategies on how to gain it for a website.

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