PSD2: The business angle - Risk and rewards

 In this article we look at some additional features and how the new directives can create new business opportunities.

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Introduction to the Revised Payment Services Directive PSD2

What the European Economic Union did for creating a single market in Europe, the PSD2 aims to do for the digital market. 

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Banking-as-a-Service - what you need to know

This article aims at providing an overview, setting FinTech services into a commercial and technical context.

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Cloud Startups: 5 Success factors for your Growth Phase

 You are a Cloud Service provider. You have successfully developed your first minimum viable product offering... 

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Design Thinking and Marketing Automation

This article describes how the combination of design thinking and marketing automation can produce powerful results for business.

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Lean Design Thinking: Integrating Lean Startup and Design Thinking in HubSpot

The combination of three powerful concepts can be a solid foundation for a new business: lean startup, design thinking and inbound marketing automation. 

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Lean Startup: A Change in Paradigm that Calls for a New Inbound Marketing

This article outlines, how the lean startup approach can help redefining inbound marketing. Away from a website oriented waterfall-model to an iterative and effective process that includes and impacts the whole company value chain.

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Growth Hacking on HubSpot: The Reasons Why It Works

This article explains the concepts of growth hacking and shows how to use the Hubspot infrastructure to successfully implement it.

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What Neuroscience Tells Us On How To Produce Great Online-Demos

It is always a challenge to communicate the features of technical products in an online-demo. In our work with simulation-based e-Learning, we experimented with groups of professionals, students and vocational learners.

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