This article looks at the challenges faced by traditional banks in both business and technical terms.

 In this article we look at some additional features and how the new directives can create new business opportunities.

What the European Economic Union did for creating a single market in Europe, the PSD2 aims to do for the digital market. 

 You are a Cloud Service provider. You have successfully developed your first minimum viable product offering... 

This article describes how the combination of design thinking and marketing automation can produce powerful results for business.

The combination of three powerful concepts can be a solid foundation for a new business: lean startup, design thinking and inbound marketing automation. 

This article outlines, how the lean startup approach can help redefining inbound marketing. Away from a website oriented waterfall-model to an iterative and effective process that includes and impacts the whole company value chain.

This article explains the concepts of growth hacking and shows how to use the Hubspot infrastructure to successfully implement it.