In this article we look at some additional features and how the new directives can create new business opportunities.Read more
What the European Economic Union did for creating a single market in Europe, the PSD2 aims to do for the digital market.Read more
You are a Cloud Service provider. You have successfully developed your first minimum viable product offering...Read more
The combination of three powerful concepts can be a solid foundation for a new business: lean startup, design thinking and inbound marketing automation.Read more
This article outlines, how the lean startup approach can help redefining inbound marketing. Away from a website oriented waterfall-model to an iterative and effective process that includes and impacts the whole company value chain.Read more
This article explains the concepts of growth hacking and shows how to use the Hubspot infrastructure to successfully implement it.Read more
It is always a challenge to communicate the features of technical products in an online-demo. In our work with simulation-based e-Learning, we experimented with groups of professionals, students and vocational learners.